I’m a User Researcher and Service Designer who sees what’s overlooked and listens for what’s unsaid. And one who understands that tiny usability struggles can cost credibility.

Over the years I’ve…

Transformed vague assumptions into a compelling value narrative that secured the first 50 customer sign-ups and 3 investor interests and defined the feature roadmap. All before MVP launch.

AutoTech | Emerging Tech
AutoTech | Emerging Tech

Designed web and app features for a business journalism platform to enhance user engagement and drive subscriptions. Established a user research framework within the core product team to inform product decisions.

Digital Media | Business Journalism

Envisioned a culturally immersive space, which blends local heritage and contemporary design to cater to luxury travelers celebrating regional traditions, to create a unique experience rooted in authenticity.

Travel & Lifestyle | Luxury Hotel

Some of my other projects include

Co-authoring a comprehensive book on UI/UX Design for the Maharashtra State Board of Technical Education (MSBTE), aimed at equipping students with practical skills and foundational and prerequisites for Design roles.

Education | UI/UX Design

Conducting an assessment of a fresh produce delivery concept, evaluating market potential, user needs, and operational feasibility to inform strategy and design decisions.

E-Commerce | Hyperlocal Delivery

Developing a framework in collaboration with the National Handloom Development Corporation to train artisans to create marketable products that meet contemporary consumer demands.

Graduation Project | Social Design

And also..

A system-level study to identify opportunities of optimizing Academic Operations at ImaginXP