5+ years of facilitating decisions through equitable representation.

Hey there! I am Shreya, an explorer of human experiences.

I currently practice User Research and Service Design at ImaginXP and drive strategy design for emerging start-ups.

As a House Captain and Class Monitor, I was known among my peers for listening to their voices and embracing bold ideas that won competitions; which eventually laid a foundation of empathy and creative leadership, that has shaped my career.

I channel the same principles into my pedagogy, encourage observation and create a space where students securely explore, experiment, and grow. This has built their confidence and equipped them with tools to tackle complex challenges.

I use a well-rounded approach to understand user, consumer, and customer behavior while co-designing solutions that aid in the decision-making process of businesses, which in turn facilitate the creation of products that resonate with the audiences and stand out in a competitive market.

    • Developed comprehensive learning plans for UX Research modules, catering to both bachelor's and master's students.

    • Delivered engaging and informative classroom sessions, workshops, and field studies to provide students with a well-rounded understanding of UX Research principles.

    • Mentored students throughout their semester projects, offering guidance and support to ensure successful project completion.

    • Implemented positive reinforcement strategies, empowering students who required additional support to become independent and confident learners.

    • Successfully guided and oversaw the completion of more than 100+ student projects and fostered a real-world understanding of UX Research concepts.

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  • Investigating the preferences and reception of service innovations among urban residents in the Pune region using thorough concept testing.

    • Led the visual research endeavors instrumental in formulating the design strategy for the Lok Sabha, Rajya Sabha, and Constitutional Hall of the New Parliament Building of India, and Taj Hotels in Puri, Odisha.

    • Offered voluntary contributions as a UX Designer, to improve key features of DirectCreate B2B2C platform

    • Collaborated closely with the social media marketing team to bolster outreach initiatives for DirectCreate and engage effectively with their B2C customer base.

  • Facilitated a co-design workshop with handloom artisans from Maharashtra

    - Conducted primary and secondary research to understand the gap between artisan skills and market demands

    - Worked on insights that were used to design workshop activities for artisans that attained the relevant learning objectives - understanding costing and pricing, social media marketing, and design thinking for artisans

    - Created a sustainable framework for training a larger pool of artisans through such workshops

    Collaborated with stakeholders for the execution of workshops

    - Communication of findings to stakeholders to pitch training plans

    - Negotiation with officials for budget allocation

    - Created a bank of industry experts to collaborate with for the future

Work Experience