Driving on roads and highways places immense physical and mental strain on drivers, leading to fatigue that compromises safety. This challenge is compounded by traffic congestion, prolonged idling, and undisciplined driving behaviors, further contributing to inefficient fuel consumption.

EraNext, an emerging startup, developed automobile components that promised to address these issues. They sought to validate their assumptions around features that would drive customer adoption and deliver evidence-based insights for product development and positioning.